Thursday 9 May 2019

SAP to Fund Internal Collaboration Startup Ruum With €10 Million

Ruum is the simplest software-as-a-service (SaaS) solution that connects enterprise business processes with team productivity, enabling 1 billion SAP software users to connect business data with an intuitive, adaptable collaboration suite. Ruum integrates with the core SAP product portfolio as well as popular collaboration platforms, such as Microsoft Teams and Box Inc.

While most business-to-business (B2B) SaaS companies begin in the small and midsize business (SMB) market, Ruum has achieved early success in the enterprise segment. The €10 million investment from SAP will allow Ruum’s core team of 20 to continue to devote resources to its enterprise offering while moving into the global SMB market.



The project management software was initially developed by a team of SAP employees. It has already acquired more than 30,000 users from 2,000 companies; 200 nonprofits, which can use the software free of charge; and six blue-chip enterprise customers, including NIVEA parent company Beiersdorf AG. Ruum’s growth over the past two years has been totally organic with almost no marketing spending.

Martin Böhm, chief digital officer, Beiersdorf, said: “Ruum has changed the way my teams collaborate and get work done. They spend far more time adding value to the business and far less time on repetitive admin. It has increased team productivity by at least 30 percent, and this has a direct impact on our bottom line.”

“Ruum provides a lightweight collaboration layer across the SAP portfolio and allows users to put operational data into action,” said Max Wessel, chief innovation officer, SAP. “This has the potential to streamline messy workflows across the enterprise. It’s a great idea coming from a group of employees who’ve lived through the pain.”

About SAP


As the cloud company powered by SAP HANA, SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables more than 437,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. 

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